THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL

Subject Areas : Journal of Cultural Management

Z. Broumand ¹ , S. R. S. Amire ² , A. Heydari ³

1 - ندارد
2 - ندارد
3 - ندارد

Received: 2014-11-25 Accepted : 2014-11-25 Published : 2008-03-20

Keywords: Advertising methods, Tourism Development, Advertisement, Mass Media,

Abstract :

In this article in order to indicate the effect of advertising methods on theflourish of tourism industry in the organization of cultural inheritance,tourism and crafts the importance of tourism and its role in guaranteeingcountries’ national income are described first, and then it is dealt with theposition of this industry in Iran, and providing an analytic model ofresearch, the usage of advertising tools such as attending international fairsand conferences, using mass media, benefiting from professionalmagazines and creating cultural offices for attracting tourists are suggested.At the end, the outcoming data is analyzed, and the results from thehypothesis tests are presented according to the questionnaires distributedamong experts of tourism and craft organization. Taking the data from theresearch into consideration, it has been clear that using the professionalmagazines of the international tourism has the most important role intourism development