THE EFFECT OF ADVERTISING METHODS ON THE
FLOURISH OF TOURISM INDUSTRY IN THE
ORGANIZATION OF CULTURAL INHERITANCE,
TOURISM AND CRAFTS, AND PRESENTING AN
APPROPRIATE MODEL

Broumand, Z.; S. Amire, S. R.; Heydari, A.

Manuscript ID : 5266 Visit : 105 Page: 83 - 93

Article Type: Original Research

THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL

Subject Areas : Journal of Cultural Management

Z. Broumand ¹ , S. R. S. Amire ² , A. Heydari ³

1 - ندارد
2 - ندارد
3 - ندارد

Received: 2014-11-25 Accepted : 2014-11-25 Published : 2008-03-20

Keywords: Advertising methods, Tourism Development, Advertisement, Mass Media,

Abstract :

In this article in order to indicate the effect of advertising methods on theflourish of tourism industry in the organization of cultural inheritance,tourism and crafts the importance of tourism and its role in guaranteeingcountries’ national income are described first, and then it is dealt with theposition of this industry in Iran, and providing an analytic model ofresearch, the usage of advertising tools such as attending international fairsand conferences, using mass media, benefiting from professionalmagazines and creating cultural offices for attracting tourists are suggested.At the end, the outcoming data is analyzed, and the results from thehypothesis tests are presented according to the questionnaires distributedamong experts of tourism and craft organization. Taking the data from theresearch into consideration, it has been clear that using the professionalmagazines of the international tourism has the most important role intourism development

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Meta-analysis of the relationship between cultural intelligence and cultural competence
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The relationship between social skills training courses of cultural and artistic organization of Tehran municipality and the citizenship culture (A case study)
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Study of Relationship between Organizational Social Capital and Organizational Citizenship Behavior in Cultural Organizations of Gilan
Print Date : 2016-08-22
The relationship organizational culture and organizational citizenship behavior with an emphasis on professional ethics mediator of employees of mazandaran fishery
Print Date : 2016-08-22
Study of the relationship between cultural capital and the culture of citizenship with cultural citizenship؛ (Case study: Karaj city)
Print Date : 2019-04-21
To study methodologically the factors affecting on impression management in the main department of culture and Islamic guidance in Esfehan province
Print Date : 2019-04-21

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THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL