Modeling the Role of Startups in the Development of Sports Businesses

Subject Areas : Sport Management

Reza Ariyayar ^{1 *} , Ziba Vatankhah ² , Samaneh Safari Hassanabadi ³ , Sanaz Abiri ⁴

1 - Department of Sports Management, CT.C., Islamic Azad University, Tehran, Iran
2 - Department of Sports Management, University of Tabriz, Tabriz, Iran
3 - 3Department of Sports Science, Zard.C., Islamic Azad University, Zarrin Dasht, Iran
4 - M.A., Charkh Niloufar Non-Profit University, Tabriz, Iran.

Received: 2025-02-08 Accepted : 2025-03-10 Published : 2025-03-19

Keywords: Startups, Sports Startups, Business, Sports Businesses.,

Abstract :

Objective: The aim of this study is to model the role of startups in the development of sports businesses.

Methods: The statistical population of this research includes sports management professors, entrepreneurship specialists, and business experts in sports, with a sample of approximately 150 individuals selected through convenience sampling. The data collection tool was a researcher-made questionnaire on sports startups and sports businesses. The face and content validity of the questionnaires were reviewed by 12 experts in sports management, entrepreneurship, and business. The construct validity of the questionnaire was also assessed through structural equation modeling. The reliability of the questionnaire was above 0.7, indicating that the research tool is valid and reliable. To analyze the data, statistical methods such as mean, standard deviation, frequency percentage, convergent validity, composite reliability, factor loading, and T-values for each item were employed, using SPSS version 20 and PLS version 3 software.

Results: The results indicated that if the T-value for a path exceeds 1.96, it signifies a significant effect of the specified constructs on each other along that path. Identifying the key factors in the creation of sports startups can provide valuable insights to entrepreneurs before launching a business, aiding them towards success.

Conclusions: Therefore, identifying and analyzing the factors influencing the creation of sports startups can be a crucial step in raising necessary awareness for sports entrepreneurs.

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