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Manuscript ID : JAE-2107-2257 (R1) Visit : 73 Page: 16 - 1

10.30495/jae.2023.28436.2257

Article Type: Original Research

Investigating the Effective Factors on Creating Initial Trust in The Implementation of Conservation Measures of Water and Soil Resources among Paddy Farmers (Case study: Lasht-e-Nesha District, Guilan province)

Subject Areas : Agricultural Economics Research

AmirAli Faridi 1 , Mohammad Kavoosi Kalashami 2 , Hamid El-Bilali 3

1 - Department of agricultural economics, University of Guilan, Iran
2 - Assistant Professor, Department of Agriculutral Economics, Faculty of Agricultural Sciences, University of Guilan
3 - Researcher, International Centre for Advanced Mediterranean Agronomic Studies of Bari (CIHEAM-Bari), Valenzano (Bari), Italy

Received: 2021-07-13 Accepted : 2021-05-22 Published : 2023-04-21

Keywords: Water, Soil, Conservation measures, Initial trust, Effort expectancy,

Abstract :

Introduction: Water and soil are two valuable natural resources, which, need high attenstion respect to protect against destruction or pollution. Various methods and techniques reduce the process of degradation and pollution of water and soil, which are generally common in water and soil conservation measures (WSCM). In this study, for the first time in Iran, the factors influencing the formation of initial trust in order to adopt soil and water conservation measures among paddy farmers located in the Lasht-e-Nesha district, located in northern Iran, were investigated.
Materials and Methods: Since the existence of any kind of relationship between two individuals or legal entities requires the existence of trust, we used the Initial Trust Model (ITM) as an independent conceptual model. The variables used in this study are firm reputation, propensity to trust, perceived structural assurance, performance expectancy, effort expectancy, and age and farm size. To evaluate the conceptual model (Because most of this research is composed of attitudinal components) and the mentioned variables, we used structural equation modeling (SEM) and SMART-PLS3 software.
Findings: The variable Effort expectancy (EE) was found to have the greatest impact among the variables included in the conceptual model of this study.
Conclusion:  The article suggests that responsible institutions in the field of agriculture hold conferences and gatherings in rural areas with the presence of soil and water experts and paddy farmers in order to further clarify the efficiency and effectiveness of WSCM.

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