Identification of Affective Factors on Marketing Extension of Labeled Eggs

Manuscript ID : 3343 Visit : 68 Page: 21 - 30

Article Type: Original Research

Identification of Affective Factors on Marketing Extension of Labeled Eggs

Subject Areas : Agricultural Extension and Education Research

Received: 2014-09-02 Accepted : 2014-09-02 Published : 2013-12-22

Keywords: Marketing Factors, Labeled Egg, Marketing Extension,

Abstract :

The purpose of this research was to identify factors affecting the marketing extension of labeled eggs. This was an applied type research and non experimental/correlation methods were used. The statistical population of this research included 70 experts in Association of Labeled Eggs. Validity of the questionnaire was confirmed by a panel of experts and its reliability measured by using Cronbach alpha coefficient (0/76). The results of multiple regression analysis indicated that social, marketing, policy, and economic factors explained about 79 percent of marketing extension of labeled eggs.

References:

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Identification of Affective Factors on Marketing Extension of Labeled Eggs