- Introducing the findings of original research in the fields related to legalization, localization and modernity of research in the field of humanities and arts;
- Assisting in problem-finding and scientific analysis of domestic business issues and problems according to Islamic teachings and providing practical solutions;
- Improving the level of knowledge of experts, experts and managers, proposing new scientific issues and expanding the boundaries of knowledge in related fields;
- Establishing communication between researchers and developing interdisciplinary research; and
Expanding comparative research between religions and explaining the functions of Islamic philosophy in business systems
Among the most important research areas of the proposal are:
- Marketing of Islamic goods and services
- Art, fashion, lifestyle, entertainment, and Islamic sports
- Islamic hospitality and spiritual health tourism
- Religiosity, Muslim rituals and worship patterns in business
- The business of Islamic societies, interfaith, ethnocentrism, multiculturalism and mutual culture
- Islamic rules of conduct and ethics
- Trade with the Islamic world
- Muslim consumer and consumption patterns
- Islamic branding and positioning
- Franchise, retail channels and Islamic distribution
- Islamic marketing mix
- Islamic market segmentation
- Islamic pharmacy and health
- Current trends in Islamic markets; Islamic marketing/business ethics
- Commercialization of Islam and Islamization of business
- Global events and Muslim consumers
- Halal markets and halal supply chain
- Islamic financial marketing
- Electronic marketing in Islamic markets
- Islamic innovation and entrepreneurship