Chain Store Positioning in Rasht Using ANP and GIS

Shahnavazi, Abbas; Mirabi, VahidReza; Haghshenas Kashani, Farideh; Shahroodi, Kambiz

Manuscript ID : 537158 Visit : 146 Page: 93 - 106

Article Type: Original Research

Chain Store Positioning in Rasht Using ANP and GIS

Subject Areas : Industrial Management

Abbas Shahnavazi ¹ , VahidReza Mirabi ² , Farideh Haghshenas Kashani ³ , Kambiz Shahroodi ⁴

1 - Student of Phd in Marketing Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Business Management Department, Tehran Central Branch, Islamic Azad University, Tehran, Iran
3 - Department of business management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Department of business management,Rasht Branch, Islamic Azad University, Rasht-Iran

Received: 2016-01-09 Accepted : 2016-07-18 Published : 2016-08-25

Keywords:

Abstract :

From private section investors’ point of view taking the decision on marketing mix distribution and at the top of it selecting the best place for construction of chain stores as a strategic issue enjoys high importance. The study is aimed to find the best place for construction of large chain stores in Rasht using multi-criteria decision (MCD) techniques. The current study is an applied research in terms of aim and is a descriptive survey methodologically. First important quantitative and qualitative indicators in determining the location of chain store were identified by reviewing the research history and required data was collected and localized through questionnaires and interviews with experts familiar with the research. Then, through network analysis process the indicators were refined and prioritized. Finally, after preparing data in geographic information systems and doing analysis processes, thirteen optimal places for the construction of chain stores in Rasht were proposed.

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1- Aghaei et al (2014). Scenario-based dynamic economic emission dispatch considering load and wind power uncertainties. Journal of Electrical Power & Energy Systems, 47, 351-367.