the policy of entrepreneurial opportunities in the tourism industry of East Azerbaijan province

Subject Areas : Public Policy In Administration

Ruhollāh Mahdiluy ¹ , Soleyman Iranzadeh ^{2 *} , Farzin Modarres khiyabani ³ , Naser Feghhi ⁴

1 - Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
3 - Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
4 - Department of Industrial Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

Received: 2022-05-29 Accepted : 2022-07-27 Published : 2023-05-22

Keywords: tourism industry, Entrepreneurship Opportunities, mixed methods,

Abstract :

Objective: The purpose of this study was to design a model for identifying entrepreneurial opportunities in the tourism industry of East Azerbaijan province in order to develop the entrepreneurial policy.Methods: The research method was from the point of view of practical-developmental goal and from the point of view of the method of mixed method,. The main data collection tool in this section was interview. In this section, a group of experts is used for interviews. Sampling in this section is done theoretically and sampling is continued until the theoretical saturation is reached. In the quantitative part, based on confirmatory factor analysis, the validation of the main themes has been done through sub-themes based on experimental data. In the second step, the quantitative part, based on the main themes, the structural-interpretive modeling (ISM) method has been used to design a pattern for identifying entrepreneurial opportunities in the tourism industry. The data collection tool in this section was a questionnaire. The statistical population of this section includes all managers of industries related to the tourism industry. The statistical sample size was determined using the Krejcie-Morgan table of 234 people.