The Effect of Social Factors On The Behavior Of Investors In The Iranian Capital Market

Subject Areas : Public Policy In Administration

arezoo khosravani ¹ , ghodratollah Talebnia ^{2 *} , Fatemeh Sarraf ³

1 - PhD Student, Department of Accounting, Kish International Branch, Islamic Azad University, Kish Island, Iran
2 - Associate Professor, Department of Accounting, Research Sciences, Tehran, Islamic Azad University, Tehran, Iran.
3 - Assistant Professor of Accounting, Islamic Azad University, South Tehran Branch, Faculty of Economics and Accounting, Tehran, Iran

Received: 2020-09-13 Accepted : 2020-11-25 Published : 2020-07-22

Keywords: Investor Behavior, risk tolerance and social status, media, Social interactions,

Abstract :

In the present study, the effect of social factors on the behavior of investors in the Iranian capital market was investigated. The present study is an applied research in terms of purpose and to examine the relationships between variables among descriptive-survey research. The statistical population of the present study was real investors with a high volume of investment in the Tehran Stock Exchange. 384 people were selected for distribution of the questionnaire and data were collected by simple random sampling method. In the present study, a questionnaire whose validity and reliability were assessed was used to collect data. SPSS and lisrel software were used for statistical tests. The results of the research model test showed that social interactions have a significant effect on foresight and risk tolerance. The media also influences futurism and risk tolerance, and social status affects risk tolerance. Foresight and tolerance also have a significant effect on investor behavior, although the impact and social status on foresight was not confirmed.