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  • tootian.sedigheh Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness [ Vol.13, Issue 3 - Winter Year 1402]
  • tootian.sedigheh Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness [ Vol.13, Issue 3 - Winter Year 1402]