Design a fractal innovation model with a sustainable approach in a chaotic environment

Subject Areas : Organizational and managerial creativity-logy, creativity and innovation management

Amir Mehrbanpajooh ¹ (Department of Industrial Management Faculty of Management South)
Ghanbar Abbaspour ² (Associate Professor, Department of Industrial Management Faculty of Management South Tehran Branch, Islamic Azad University, Tehran, Iran)
Asghar Moshabaki Esfahani ³ (Professor, Department of Business Management Faculty of Management South Tehran Branch, Islamic Azad University, Tehran, Iran)
Gholamreza Hashemzadeh Khorasgani ⁴ (Associate Professor, Department of Industrial Management Faculty of Management South Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2022-06-04 Accepted : 2023-01-01 Published : 2022-11-22

Keywords: Rapid Impact Assessment Matrix (RIAM), sustainable innovation, Fractal Innovation Model, Four level focal model,

Abstract :

Today,‌sustainable innovation has become-one-of the requirements of-the-world,‌so that most managers and production-activists-who are concerned about the environment,‌use this type of innovation in order to be sustainable in a turbulent and turbulent economic environment,‌as well as to adapt to it.‌Due to its unique characteristics,‌fractal innovation is closely related to the concepts of sustainability‌(social and ecological) because this view of innovation seeks to minimize resources‌(raw materials,‌production resources,‌energy, water,‌waste-and-financial resources).The purpose of this study is to provide a model that can be used to consider the dynamics of innovation and business sustainability factors.‌Also,‌the present study is quantitative and-exploratory.‌In this-study,‌the-components of the fractal innovation model of sustainability were classified using Heidegger method and their originality was measured using the Iranian matrix method.‌In addition,‌in order to prioritize the components over the indicators,-the rapid impact assessment matrix method was used, then the four-level focal model was used to present the model.‌The statistical population of this research is science and technology parks active in the field of innovation in Iran,‌ten of which were selected as a sample‌(expert)‌and with the help of interviews and distribution of questionnaires,‌the data obtained with the help of Excel software were analyzed.As a result,30‌components of the fractal sustainable innovation were founded,‌the most important components included components of circular economy,‌large scale change,‌external capability,‌resource efficiency,‌stakeholder co-creation,‌competitive evaluation,‌economical innovation is the most important and prioritized.

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