Assessing the Responsibility of Tourism Industry Stakeholders in Responding to the Coronavirus Crisis: A Case Study of Catering Units Located in Tourist Routes in the County of Binalood

Subject Areas :

amin faal jalali ¹

1 - PhD student of Geography & Rural Planning of Ferdowsi University of Mashhad

Received: 2023-04-05 Accepted : 2023-05-11 Published : 2023-05-22

Keywords: Tourism, Binalood, Social Responsibility, hospitality units,

Abstract :

The outbreak of the COVID-19 pandemic has significantly affected various sectors, including tourism activities. The social responsibility of stakeholders in the tourism industry towards tourists has become crucial, with adherence to health guidelines being a key motivation for the use of catering units. Tourism serves as a solution to mitigate the economic losses caused by the pandemic, particularly in small-scale areas, and social responsibility plays a vital role in the sustainability of the industry and its impact on communities. This research aims to investigate the level and extent of social responsibility compliance among government institutions, local organizations, and catering unit managers in the face of the COVID-19 pandemic. A questionnaire was utilized to collect data, with 280 questionnaires distributed and completed by tourism sector professionals and experts. The reliability of the data was confirmed using Cronbach's alpha test in the SPSS, and correlation tests and T-tests were conducted for data analysis. The findings indicate that restaurants demonstrated the highest level of compliance with social responsibility against the COVID-19 pandemic, with a rating of 4.25. Conversely, Lamkadeh and resorts exhibited the lowest ratings of 2.55 and 2.77, respectively. Overall, the research reveals that tourism professionals, experts, and officials are aware of their responsibility towards incoming tourists in hospitality complexes and diligently follow health protocols to combat the spread of the COVID-19 disease.              

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