Explaining Creative Tourism Variants Based on Sustainable Rural Development and Presenting a Conceptual Model (A Case of Ovan Village, Qazvin)

Subject Areas :

Maryam Nouri ¹

1 - Assistant Professor and Faculty Member of Architecture Department, Islamic Azad University, Sharyar Branch, Sharyar, Iran

Received: 2024-04-05 Accepted : 2024-05-13 Published : 2024-09-21

Keywords: village, creative tourism, Ovan, sustainable development,

Abstract :

Villages have always been centers of innovation and creativity. Sustainable rural development is a qualitative, comprehensive, dynamic, and endogenous process aimed at addressing the fundamental needs of rural areas. Ovan Village in Qazvin has undergone organic development. This study, classified as qualitative and fundamental research, follows a descriptive-analytical approach. The current challenge in rural development presents an opportunity for enhancing the sustainability of villages. One of the key objectives of sustainable rural development is to improve sustainability indicators across the social, economic, cultural, and environmental dimensions of rural life. The findings of this research suggest that creative tourism offers a unique and participatory experience, where the destination fosters a deep, two-way connection with tourists. This interaction, driven by collaborative learning and an emphasis on the area’s physical characteristics, serves as a catalyst for revitalizing the location.

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