The contribution of the study in place branding theory is that cities and destinations generally do not include their smart aspects in their branding strategy. Therefore, one should try to understand that branding is not the only management and communication of a brand.
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The contribution of the study in place branding theory is that cities and destinations generally do not include their smart aspects in their branding strategy. Therefore, one should try to understand that branding is not the only management and communication of a brand. It should be a complete management process, constantly evolving, which should include all key aspects of the identity, reality and development of cities and destinations, and should also be able to include aspects and realities of the territory even if they include them. The current research is quantitative in terms of purpose, application and methodology. Library sources and field research (questionnaire) have been used to collect information. For sampling from the statistical population, the urban planners of the sixth district of Tehran, Yousef Abad neighborhood, are considered. For this purpose, random sampling was used in this study. According to the opinion of professors and consultants, the size of the statistical sample is 30 people due to the unknown exact statistics of the number of experts in the field of urban planning. Questionnaire validity, content validity and reliability were determined using Cronbach's alpha as 0.88. Descriptive statistics were used to describe the data and SPSS software was used to analyze the data. The data analysis showed that there is a significant relationship between the physical and environmental components of the urban branding of Mahlesfabad and the smart city at the 95% confidence level. It is also possible to provide an unlimited amount of information about Yousef Abad neighborhood by holding various exhibitions and events, online information (or city branding in virtual space and social networks) and websites designed with a domain name specific to the city. Transfer to your contacts and by providing virtual tourism tours, signs and elements of the visual identity of the city, advertising slogans, calendar of city events, the possibility of online planning and reservation of facilities and other unlimited facilities, influence the audience's understanding of that neighborhood.
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