Identifying influential factors in the promotion and growth of sports start-ups in different climates of Tehran

Subject Areas : climate

vahid rahimi ¹ , seyed emad hoseini ² , nasrolah mohamadi ³

1 - PHD Student of Sports Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
2 - Department of Sports Management, Faculty of Sports and Health Sciences, Shahid Beheshti University, Tehran, Iran
3 - Department of Sports Management, Faculty of Sports Sciences and Health, Shahid Beheshti University, Tehran, Iran

Received: 2024-01-17 Accepted : 2024-03-13 Published : 2024-02-06

Keywords: climate, entrepreneurship, start-up, Tehran city,

Abstract :

In today's changing world, technology is changing and evolving with increasing speed. The purpose of this study is to identify the factors influencing the promotion and growth of sports start-ups in different climates of Tehran. This descriptive-survey type of basic research was conducted in a mixed manner (qualitative and quantitative) using the systematic design of the database theory. The statistical community was investigated in two qualitative and quantitative parts. In the qualitative part, the sports spaces of Tehran city were selected according to the different climates from the northern and southern regions in the form of accessible sampling, and in the quantitative part, the statistical population includes managers, executive officials, professors and experts of sports places and spaces in Tehran, which according to Using the method of structural equations, 220 people were selected as a statistical sample in the form of available sampling. GIs software was used for analysis in the qualitative part. In the quantitative part of convergent validity and reliability tests, to check the normality The Klomogrove Smirnov test was used for the data and structural equations and pls software were used to check the relationships between the research variables. The results showed that the northern areas of Tehran have a more suitable situation for sports space startups. Since the strategic document of the country's comprehensive sports system did not particularly pay attention to start-up business and entrepreneurship, therefore, it is necessary to consider the mission of these newly emerging companies, strategies and priorities such as reducing administrative barriers to start new businesses. Entrepreneurial activities, teaching this type of start-up activities at all educational levels with a focus on physical education schools and strengthening the connection of scientific centers of universities with the sports industry should be considered for the country

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