Explain the views of financial market and media experts on the role of news marketing in the development of financial markets

Subject Areas : Financial engineering

sara aliyari ¹ , Seyed Reza NaghibulSadat ² , Hamidreza Hosseini Dana ³ , Bibisadat miresmaili ⁴

1 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran
2 - Department of Communication, Faculty of Social Sciences, Allameh Tabatabai University, Tehran, Iran
3 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran
4 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran

Received: 2021-02-09 Accepted : 2021-04-15 Published : 2021-09-23

Keywords: Financial Markets, Tehran Stock Exchange, optimal model, Keywords: News Marketing, Methodology Q,

Abstract :

The significant role of the media in providing information in the modern world has led to the improvement of the notification position in investment decisions and people always try to make the most appropriate decision by using information and news. Investors always purposefully use media products to raise awareness and make more profit. This kind of view is not only related to financial market investors but also media activists who always try to gain more market shares during competition by looking at the news as a product. Considering the focus of media function on the two main elements of awareness and information, this study seeks to survey the views of financial and media market participants on the role of news marketing in financial markets and its impact on market development in cognition and specify the connection between two mentioned views and draw a new roadmap for media activists. The research is established on Q-method and the required information has been extracted and processed through a questionnaire. Based on the results, financial market and media activists have a free macro-managerial tendency as well as believing in the requirement to use news marketing for developing financial markets. Also, they emphasize factors such as independence in general, independence from government, and the authority to freely disseminate information in financial markets.