Strategy of Data Foundation Theory Method with Coding Method and Paradigm Model of Strauss and Corbin to Provide a Model for Accelerating the Cooperation of Macro-Corporate with Micro-Businesses

Subject Areas : Financial engineering

Vahid  Bekhradi Nasab ¹ (Department of Accounting, Najafabad Branch, Islamic Azad University, Najafabad, Iran)

Received: 2021-06-11 Accepted : 2021-07-22 Published : 2021-12-22

Keywords: Coding, Accelerating Collaboration, Micro-Businesses, Macro-Corporate, Coding Method and Paradigm, Strategy of Data Foundation Theory,

Abstract :

Micro-Businesses have resources constraints to start and develop a business and need access to resources beyond the business boundaries through relationships with Macro-Corporate. Macro-Corporate face a lack of flexibility despite access to financial resources. The solution to this problem is to use the capacity of development intermediary organizations. Accordingly, the present study has presented a model for accelerating the cooperation of Macro-Corporate with Micro-Businesses. The research method is based on the strategy of data foundation theory method with coding method and paradigm model of strauss and corbin. The statistical population of the research is business development experts and the sample of targeted research by snowball method includes 12managers, experts, professors aware of business development in the period of2021. The data collection tool was a structured interview and the focus group continued with the subject matter experts until the theoretical level was reached. The results showed that the basic category of cooperation in the pre-acceleration phase, the agile environment of cooperation in the acceleration phase and the gradual partnership of cooperation in the post-acceleration phase on the cooperation of Macro-Corporate with businesses. Wisdom has a significant effect.