AbstractIn the banking industry, a diverse range of activities has been introduced under the heading of social banking measures; Social banks try to invest in activities that improve the conditions of society as a whole. Stable investments and lending methods; These are
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AbstractIn the banking industry, a diverse range of activities has been introduced under the heading of social banking measures; Social banks try to invest in activities that improve the conditions of society as a whole. Stable investments and lending methods; These are some of the things that these banks use to increase the quality of social life and play an important role in financing small industries. Although banks have been involved in this in recent years; But social banking is a new approach to the growth of small industries. Therefore, the present study seeks to investigate social banking in the world for small industries and provide a solution on how to generalize it in Ardabil province. In terms of orientation, this study is in the category of applied research and in terms of nature, it is in the category of exploratory research. It is also considered qualitative in terms of data certainty. The sampling method is a judgmental and purposeful method. The statistical population of the present study is all experts and experts in the field of banking, in which 20 interviews were conducted and analyzed. The results were analyzed using MAXQDA software. Data analysis was performed by analyzing the theme and after analyzing the interviews and open and centralized coding of the interview text, four dimensions of social banking were identified, which are (financing, environment, customers and society). Finally, by reviewing the research literature and presenting successful social banking solutions in the world; Solutions appropriate to the business environment of Ardabil province for small industries located in the towns and industrial areas of the province were given and suggestions in this regard were provided to banks to finance these industries.
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