Abstract Volatility and instability of fisheries product price is one of the characters of inefficient marketing of these products. Therefore, in this study we will consider the effect of Prices Transmission on Marketing Margins of South water products during 2004 to 20
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Abstract Volatility and instability of fisheries product price is one of the characters of inefficient marketing of these products. Therefore, in this study we will consider the effect of Prices Transmission on Marketing Margins of South water products during 2004 to 2014 with combining the Houck Methodology and marketing Cost model which is presented by Frigon et al (1999). The results show that perfect increase price transmission for ghobad, White halva, hamur, hoor, rashku, sangsar, shir, sorkhu and Black halva rejected. In addition, results show for white halva, hoor, sangsar and sorkhu short term and long term of symmetry price transmission rejected and intermediary earn profit with increasing marketing margins through asymmetry price transmission. The result of price transmission elasticity show that for hoor, white halva, sangsar and sorkhu Wholesale prices rise more strongly transmitted to the retail level while the decline in prices slow transferred to the higher levels of the market.
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