The consideration of citizens' color preferences in urban spaces is one of the factors that can lead to satisfaction with urban space. Various factors such as age, culture, and gender have been investigated in studies on the color references of citizens, but the impact
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The consideration of citizens' color preferences in urban spaces is one of the factors that can lead to satisfaction with urban space. Various factors such as age, culture, and gender have been investigated in studies on the color references of citizens, but the impact of climate change on the color preferences of individuals has less been investigated. The aim of this study is to determine the effect of thermal comfort parameters (temperature, humidity, wind speed, and thermal comfort) on the color preferences of individuals by choosing cards and urban couches based on warm and cold colors. For this purpose, after studying the literature and extracting the relevant variables and based on the field method, the climate parameters were measured using thermometer, humidity meter and wind tunnel, and the thermal comfort and color preferences were assessed using questionnaire. To measure the color preferences of people, two colored couches were made and colored cards were used in warm and cold colors. Using Pearson correlation method, it was found that in conditions of p<0.005 there is a significant relationship between temperature, relative humidity, wind speed, heat sensation and warm or cold colors preferences in the colored cards and couches. The thermal sensitivity variable with correlation coefficient r = 0.139 had the highest correlation with the warm and cold colors in urban couches and relative humidity with a correlation coefficient r =0.302. The highest correlation was obtained with warm and cold colors in the colored cards. The results of this study, along with other studies, can be a good guide to choosing colors in different climates.
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