Providing a sustainable entrepreneurship model in the field of digital technologies
Subject Areas : business management
ALIREZA KALANTARI
1
,
Heidar Toorani
2
*
,
Somaye Ghajari
3
1 - PhD Student, Department of Public Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Professor, Department of Management, Institute for Educational Studies, Tehran, Iran
3 - Assistant Professor, Department of Public Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: Sustainable Entrepreneurship, Digital Technologies, Grounded Theory Method, Delphi-Fuzzy Technique,
Abstract :
Abstract
Paying attention to sustainable entrepreneurship in economic development and applying it to digital technology practices allows companies to identify new customers, develop products, and address diverse and changing customer needs, and ultimately achieve profitability.The present study aims to present a sustainable entrepreneurship model in the field of digital technologies. This study is applied in terms of purpose and is descriptive-analytical. The research method is mixed and has been conducted in two parts: qualitative and quantitative. The statistical population of the qualitative research consists of 12 academic experts who were selected purposively. The data collection tool in the qualitative section is semi-structured interviews, and the analysis method is based on a data-driven approach. The statistical population of the quantitative research is 64 top entrepreneurs in the field of digital technologies, who were selected using convenience sampling. The quantitative part of the instrument was a researcher-made questionnaire, the validity of which was confirmed by the relevant professors and its reliability through the Cronbach's alpha test in SPSS software. In the quantitative section, data analysis was carried out using the Delphi-Fuzzy technique. The research findings showed that in the qualitative part of the research, 89 indicators were proposed in the form of 20 components and 5 dimensions. In the quantitative part of the research, by eliminating 8 indicators during two rounds of the Delphi-Fuzzy technique, 81 indicators were ultimately left. Accordingly, the 5 main dimensions of the sustainable entrepreneurship model in the field of digital technologies are the organizational dimension, the social dimension, the economic dimension, the institutional dimension, and the environmental dimension.
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