Investigating the effect of integration capability and strategic agility on company performance with the mediating role of business model innovation

Subject Areas : business management

MohammadReza Rokhideh ^{1 *} , Shahrokh Beigi ²

1 - Department of Business Policy, Faculty of Management and Economics, University of Guilan, Guilan, Iran
2 - Department of Business Policy, Faculty of Management and Economics, University of Guilan, Guilan, Iran

Received: 2025-06-16 Accepted : 2025-08-30 Published : 2025-06-22

Keywords: Keywords: Strategic agility, integrability, firm performance, export companies, business model innovation,

Abstract :

Objective: Today, fundamental and transformative changes in the business environment have presented companies with challenges in maintaining superior performance in the long term. Therefore, strategic management research has paid increasing attention to how to improve company performance in a dynamic environment. In this regard, the present study examines the impact of strategic integration and agility on company performance with the mediating role of company business model innovation. Method: The present study is applied in terms of purpose and descriptive-survey in terms of data collection method, because it describes the variables in the studied statistical sample. The statistical population of the study is the export companies of Bushehr province. G-Power software version 1.3 was used to determine the sample size, Smart PLS software was used to analyze the data, and standard questionnaires were used to collect the data. Findings: The statistical results of the study showed that the variables of integration capability and strategic agility have a positive effect on business model innovation and company performance. Also, business model innovation, with a positive effect on company performance, mediates the relationship between the two independent variables of the study and the dependent variable. Conclusion: In a dynamic environment, companies use integration capabilities to create a unique competitive advantage through business innovation models. An effective combination of different capabilities can provide adaptation of current business processes to changing conditions so that new products and services can be accepted by customers. It also brings strategic agility, future-ready company and strong forecasts to become a top performer in the industry, achieve higher profitability and achieve market investment growth.

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