Ranking of personal factors affecting insurance purchase Postponement

Subject Areas : business management

EHSAN MOHSENZADEHSHARIFI ¹ , Leila Andervazh ² , Ebrahim albonaiemi ³

1 - Department of Business Management, Roodehen Branch, Islamic Azad University, Roodehen, Iran.
2 - Department of Business Management, Khorramshahr-Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran.
3 - Department of Business Management, Khorramshahr-Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran.

Received: 2021-02-03 Accepted : 2021-05-17 Published : 2021-12-22

Keywords: procrastination, Consumer behavior, Purchase Postponement, Insurance Purchase Behavior,

Abstract :

The main purpose of this study was to identify and rank factors affecting insurance purchase postponement that have been proposed in the theoretical literature of procrastination. To this end, the factors identified in the background were reviewed by insurance industry experts, and 20 of those factors were categorized into four groups. they include demographic, psychological, skill, and attitude factors. Afterward, a researcher-made questionnaire was distributed among 46 insurance industry executives, experts, and university professors. The data was analyzed using the group analytic hierarchy process (GAHP). Findings show that psychological, attitude, skill, and demographic factors had the most influence on the procrastination behavior of insurance customers. After measuring the final weight of factors, it was observed that laziness, weakness of insurance knowledge, negative experience in insurance purchase, distrust of insurance companies, depression, low responsibility, suicidal behaviors, well-being, age, and social status had the most important roles in the insurance purchase procrastination.