Design of Conceptual Model for product disposition with repertory grid

Subject Areas : business management

hamed ghobakhloo ¹ , elham faridchehr ² , mahmood Ahmadi sharif ³ , nader gharib navaz ⁴

1 - Department of Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.
4 - Department of Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran.

Received: 2020-07-06 Accepted : 2020-11-22 Published : 2020-12-21

Keywords: Consumer behavior, Disposal of product, Qualitative method. repertory grid .Interpretive paradigm,

Abstract :

Once the products are used up, the next step is to decide how to dispose them. Reuse, repair, reconstruction, recycling, etc. are different disposal options that the consumer will face. Therefore, disposing the acquired product is a fundamental part of the consumer decision-making process. knowing the consumer behavior in disposing of products will have good consequences for the consumer, business, community and environment. in this research, which is a basic research, an attempt has been made to explain all the factors affecting the disposal of goods by explaining the qualitative method of repertory grid Purposeful sampling and interviews with 20 experts in this field, a conceptual model was presented. From the results of the repertory grid approach, 229 structures were obtained. Finally, using hierarchical clustering statistical method and experts' opinion, the total structures are divided into 10 clusters. (situational factors, psychological factors, attribution theory, desire for innovation, purchase intention, disposal channel, storage tendency, social factors, economic factors, 4p marketing).