The effect of human resource management on service quality with the mediating role of tourism supply chain management in Iran Tourism Development Company
Subject Areas : Supply Chain Management
Maryam Rahmaty
1
,
Behzad Karamikhah
2
1 - Assistant Professor Department of Management, Chalous Branch, Islamic Azad University, Chalous, Iran.
2 - Department of Management, Chalous Branch, Islamic Azad University, Chalous, Iran.
Keywords: human resource management, service quality, tourism supply chain management.,
Abstract :
Effective management of human resources will increase people's job satisfaction and ultimately provide quality services from the organization. Also, human resource management acts as a support and mechanism for managing supply chain commitments and interactions, which causes the success of tourism supply chain management. The main purpose of this research is to determine the effect of human resource management on service quality with the mediating role of tourism supply chain management in Iran Tourism Development Company. The research method in this study is a descriptive survey and applied in terms of purpose, and the statistical population of this research is the employees of the Iran Tourism Development Company. A simple random sampling method was used to sample the studied population in this research, 260 people were selected as a statistical sample with the help of Cochran's formula, and the questionnaire was distributed among them. Data collection tools include Papadmetriou et al.'s human resource management questionnaire (2022) with a reliability of 0.835, Papadmetriou et al.'s service quality questionnaire (2022) with a reliability of 0.820, and Nguit et al.'s tourism supply chain management questionnaire (2021) with Reliability is 0.926. Confirmatory factor analysis was used to measure the validity of the questionnaires. The data analysis method was performed using descriptive statistics using SPSS software and inferential statistics using LISREL software. The findings of the research indicate that human resource management has a positive and significant effect on service quality with the mediating role of tourism supply chain management in Iran Tourism Development Company. Also, human resource management has had a positive and significant effect on the quality of services and tourism supply chain management directly. Tourism supply chain management has a positive and significant effect on service quality.
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