The Theory of Sustainable Cultural, Social and Economic Development of Iran's Professional Clubs

Subject Areas : Strategic foresight studies in sports

Zahra Sohrabi ¹ , Mehrdad Moharamzade ² , Abas Nghizadeh Baghi ³ , Nasrin Azizian Kohan ⁴

1 - Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili , Ardabil, Iran.
2 - Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili , Ardabil, Iran.
3 - Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili , Ardabil, Iran.
4 - Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili , Ardabil, Iran.

Received: 2022-11-24 Accepted : 2023-01-14 Published : 2023-06-22

Keywords: Uncertainty, Foresight, clubs, drivers, Professional Sports,

Abstract :

Purpose: The current research tries to focus on social constructionism, link it with futurism, and in this process, using the constructivist approach of grounded theory, and present a short-range theory in the construction of possible futures of professional sports. The growth of professional sports is the beginning of the development of the sports industry.Methodology: The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on in-depth semi-structured interviews with 20 experts in the field of professional sports. A detailed interpretive understanding and primary, focused, central and theoretical coding determined that professional sports based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, can achieve its desired future. Make and set a perspective for it.Results: In this research, macro analysis of future trends, income generation from social media, new formulas for selling players, the existence of many talents in all disciplines in Iran, sustainable talent search by clubs, development of academies and provision of legal measures for broadcasting rights.Conclusion: In a general conclusion, it can be acknowledged that by identifying the surprises and drivers affecting the future of professional sports in Iran, it is possible to identify its various futures with different possibilities. Surprises sometimes bring transformative events such as the invention of a new technology. Sometimes it is possible to be aware of a surprise that is about to happen by tracking weak signs, but this is not always possible. Therefore, it is suggested to privatize the clubs with the presence of the stock market and non-stock market, the implementation of the principles of corporate governance in the club, the establishment of an independent business institution in sports, the creation of income-generating places by the clubs, technology-based transformation in ticket sales, providing online services to fans (buying, The sale of club clothes), the passing of laws to protect the economic rights of sports clubs, the creation of professional television channels in the context of technology, in this way, entering into the discussion of sports tourism with high-profile sports by clubs should be placed on the agenda of the Union of Professional Clubs of Iran. In the field of professional sports, issues such as the status of professional sports rights, the status of professional clubs, the status of professional athletes and the status of professional coaches are addressed. Legally, the legitimacy of professional sports is not explicitly mentioned in any of the existing laws. For this reason, different people with different interpretations of existing laws have commented on the legitimacy or illegitimacy of this sport. The same is the case with the financing of professional sports. Media rights are the most important source of income for professional clubs. The Broadcasting Organization does not consider itself obligated to pay this right in any way. There is no specific and codified law regarding other financial sources. Playing professional sports is to earn money. Therefore, in this type of sport, relationships are more commercial. Business rules and regulations do not apply in some cases in the field of professional sports. Due to this legal gap, special laws should be prepared regarding the legal relations between institutions and individuals in professional sports. One of the reasons for the weakness of professional sports is the lack of a support system for institutions, athletes and coaches. For the development of professional sports, it is necessary for those involved in this type of sports to have sufficient legal and financial support.

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