List of Articles Mehrzad Kari Article 1 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach) 20.1001.1.23222301.2019.5.4.2.9 Mahmood Mohammadian Aliakbar Afjeh Maghsoud Amiri Mehrzad Kari Journal of System Management , Issue 5 , Year , Autumn 2019