A generalized thermo-elastic diffusion problem in a functionally graded isotropic, unbounded, rotating elastic medium due to a periodically varying heat source in the context of fractional order theory is considered in our present work. The governing equations of the theory for a functionally graded material with GNIII model are established. Analytical solution of the problem is derived in Laplace-Fourier transform domain. Finally, numerical inversions are used to show the effect of rotation, non-homogeneity and fractional parameter on stresses, displacement, chemical potential, mass distribution, temperature, etc. and those are illustrated graphically. Manuscript profile