‎Let $\mathcal{A}$ and $\mathcal{U}$ be Banach algebras‎, ‎$\theta$ be a nonzero character on $\mathcal{A}$ and let ${\mathcal{A}}\times_{\theta}{\mathcal{U}}$ be the corresponding Lau product Banach algebra‎. ‎In this paper we investigate derivations and multipliers of ${\mathcal{A}}\times_{\theta}{\mathcal{U}}$ and study the automatic continuity of these maps‎. ‎We also study continuity of the derivations for some special cases of $\mathcal{U}$ and the Banach $({{\mathcal{A}}\times_{\theta}\mathcal{U}})$-bimodule ${\mathcal{X}}$ and establish various results in this respect‎. ‎Some of the results are devoted to find conditions under which one can represent a derivation on ${{\mathcal{A}}\times_{\theta}\mathcal{U}}$ as sum of two derivations in such a way that one of them is continuous‎. ‎Some examples are also given‎. Manuscript profile