The purpose of this research is to present an alternative approach for measuring productivity in manufacturing companies. To achieve the research objective, an in depth investigation on the existing productivity measurement and analysis practices of a case manufacturing company has been carried out through both qualitative and quantitative approaches. The investigation result has shown that there are serious problems in measuring and analyzing of productivity at company level. Following the existing practices analysis result, a new productivity measurement and analysis framework has been developed. The developed productivity measurement and analysis framework is found to be simple to understand, detects problem easily and realistically, compatible to modern management systems and tools, and potentially adaptable to similar manufacturing companies. Manuscript profile