The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They also proposed a scientific and methodological approach to assessing the attractiveness of investments in the region for the development of industrial tourism and tested its practical effectiveness at 10 enterprises. Developed a mechanism for implementing a marketing strategy for industrial tourism, which is the basis for establishing the structure and composition, goals, objectives, principles, functions, methods, means of implementing a marketing strategy for industrial tourism, as well as for significant activities at national, regional and local levels of promotion of industrial tourism and industrial tourism infrastructure. Manuscript profile

Social networks, which emerged due to the rapid development of modern telecommunications and information technologies that led to the emergence of the Internet, can be viewed as a phenomenon of the information society. In a short time, there has been both quantitative and qualitative growth of social networks, which have become a common phenomenon in our life and the dominant way of communication of social groups in the Internet space. The article tells about the history of the emergence and development of social networks, presents a classification following their primary functionality, discloses and gives characteristics to the main opportunities that they provide to the information society. The article analyzes and compiles a popularity rating (by the number of active users) of social networks in the world and Ukraine, analyzes the motives of users visiting social networks in Ukraine and examines the main age groups by the activity of using social networks, and analyzes the development and causes of failures of Ukrainian social networks. Manuscript profile