Energy consumption management is the one of the most important and fundamental issues in to-day's world. One of the sources of energy is the management of drinking water consumption. Considering the high per capita water consumption in Iran, it is the necessary to emphasize the increase of water productivity through measures such as demand management and water con-sumption and social enhancement. In this article, it deals with the design of the interaction model of the organization's human resources with the subscribers in order to optimize drinking water consumption in Qazvin Province Water and Wastewater Company. This research is the descrip-tive-analytical, and the research method is qualitative. The statistical population of this research is university experts and executive managers of water and sewage industry in Qazvin province, 11 people were selected using snowball sampling method and theoretical saturation point. The re-sults of this research are explained in the form of five main categories and subcategories. The findings showed Causal factors include social factors, individual factors, government bodies, senior managers, legal, legal and technical-engineering factors and other factors, contextual fac-tors include individual background conditions and socio-economic shortcomings. Intervening factors include "the way of thinking and support of managers, the performance of those in charge, and the will and desire of society", strategic factors include "correct and correct perfor-mance, continuous training at different levels and advertising and media information" and the consequences of the model are: Short-term outcomes, individual outcomes, long-term outcomes, national and regional outcomes. Manuscript profile