Evaluation of bank branches Performance by combining two systems "balanced scorecard" and "fuzzy DEA" (Case Study: Tabriz selected branches of Bank Sepah)

Subject Areas : Business Management

Alireza Bafande ¹ ( Assistant Professor, Industrial Management Department, Tabriz Branch, Islamic Azad University, Tabriz, Iran )
Samera Rafie ² ( Graduated from the Master of Engineering in Al Ghadir Higher Education Institution )

Received: 2014-11-18 Accepted : 2015-06-27 Published : 2015-09-23

Keywords: Efficiency, Fuzzy DEA, Bank Branches, Balanced Scorecards,

Abstract :

In the current era, the amazing changes in the management knowledge necessitate the existence of measurement systems so much so that the absence of a measurement system in the different dimensions of an organization such measurement of the use facilities and resources, personnel, goals and strategies is considered one of the signs of organization illness. There are different techniques for performance measurement, each of which has strong and weak points. In the present paper, a model for measuring the performance of the bank branches by combining “balance score card” with “fuzzy data envelopment analysis”. The statistical population includes all the branches of Sepah Bank of Tabriz totaling 42. The efficiency measurement indices have been specified through the use of balanced scorecard and with regard to the research literature. For data collection, a researcher – devised questionnaire was used after its validity and reliability had been confirmed. Data envelopment analysis was applied for data analysis. The results show that 10 branches out of the 42 around Tabriz are specified as strongly efficient, 27 as efficient, and the remaining 5 branches as inefficient.

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