Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Subject Areas : Business ManagementMir Hassan Seyyed Ameri 1 , Mehrdad Moharramzadeh 2 , Mehdi Bashiri 3 , Hamdollh Hadi 4
1 - Assistant Professor of Sport Management and Planning of Urmia University
2 - Assistant Professor of Sport Management and Planning of Urmia University
3 - Master of Sport Management in Urmia University / Teacher of Islamic Azad University, Tabriz Branch
4 - Master of Sport Management in Urmia University / Teacher of Islamic Azad University, Tabriz Branch
Keywords: Sport Industry, Obstacles to Attracting, Sport Sponsorship,
Abstract :
Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles to attracting sponsorship in the sport industry of East Azarbaijan Province. The data collection instrument was a highly reliable researcher-made questionnaire (α=0.813). The statistical population of this study was all the managers of factories and private companies, club managers and sport headquarters in East Azarbaijan. The data were analyzed through the descriptive as well as the non-parametric U-Mann-Whitney inferential statistics with P
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Meenaghan T. (2001). Understanding sponsorship effects. Psychology & Marketing. 18(2): 95-122.
Meenaghan T. (1983). Commercial sponsorship. European Journal of Marketing. 17(7): 5-73.
Moharramzadeh, M. (2006). Comparison of University Sporting Marketing Methods in Iran and Turkey. Research and Planning in Higher Education. 12(3), 31-46, (In Persian).
Seguin B., Teed K., and O'Reilly N. (2005). National sports organizations and sponsorship: an identification of best practices. International Journal of Sport Management and Marketing. 1(1/2): 69-92.
Slattery J., & Pitts BG. (2002). Corporate sponsorship and season ticket holder attendees: an evaluation of changes in recall over course of one American collegiate football season. International Journal of Sport Marketing & Sponsorship. 4(2): 151-174.
Smith ACT. (2008). Introduction to sport marketing. Elsevier Ltd. 191-230.
Strelize B. (2005). Relationships in sport sponsorship: a marketing perspective. Unpublished doctoral degree dissertation. Faculty of Management. University of Johannesburg. 21-45.
Thunderbolt, F., & Ghasemi, M. H. (2007). Comparison of Athletes, Instructors and Experts Views on Strategies for Advancement of Gymnastics in Iranian Gymnastics. Olympics, 4(40), 17-29, (In Persian).
VanHeerden CH. (2005). Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness. African Journal for Physical, Health Education, Recreation and Dance, 11(3): 303-314
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_||_Androf, V., & Françoisenis, J. (2005). Sport Economics. Translated: A. V., Jazayeri, Tehran: Elm & Varzesh Publishing, (In Persian).
Berrett T., and Slack T. (2001). A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship. Sport Management Review. 4: 21-45.
Doherty A., and Murray M. (2007). The strategic sponsorship process in a non-profit sport organization. Sport Marketing Quarterly. 16(1): 49-55.
Ehsani M., Abouddara, Z., & Iqbali, M. (2008). Study of the Reasons for the Lack of Support of Sponsors from the Professional Sport of Women in Isfahan. Motion and Exercise Sciences, 2(12), 111-120, (In Persian).
Ekneci G. (1992). Turkiye De kamu kuruluslarin spor tesisi yapimi acisindan butun-iestirilmesi-idarive iktisadi yaklasim; Yaylmalan Malis Doktora Tezi. Mu saglik bilimleri Enstitusu, Istanbul. 15-16.
Ellahi, A., Sajjadi N., Khabiri M., & Abrishami, H. (2007).Obstacles to the Development of Recruitment of Income from Financial Support in the Islamic Republic of Iran Football Industry. 6th International Education Conference and Sport Sciences, (In Persian).
Esmailzadeh M. R, Tejari, F., & Sheikh-Alizadeh, P. (2008). Nonprofit Sponsors Study in Sports: A Case Study in Mashhad. The First National Symposium on Sport Management, (In Persian).
Faed, A. (2007). Strategic Evaluation of Sport Support as a Tool for Marketing Communication in Iran's Electronic Industry. Master Thesis, Tehran: Tarbiat Modarres University, (In Persian).
Fan Y. (2002). Event sponsorship in China. Corporate Communications: An International Journal. 7(2): 110-116
GiKoo Y. (2004). Sport sponsorship match-up effect on consumer based brand equity: an application of the schematic information process. Unpublished doctoral degree dissertation. Department of sports management, recreation management and physical education. Florida State University.
Huda H Al-Khaja. (2001). Investors opinions about sports marketing in Bahrain. The sport Journal. 4(4).
IEG. (2004). Sponsorship spending worldwide. IEG Sponsorship Report, from: http://www.spnsorship.com/Learn/worldwidespending.asp.
IEG projection. (2001). IEG projection: sponsorship spending will lag predicted economic rebound. IEG Sponsorship Report. 20(24): 1-8.
Ivarsson C., and Johnson M. (2004). Sport Sponsorship as a promotional tool. Bachelors Thesis, Industrial Marketing and e-Commerce. Lulea University of Technology.
Izadi, A. (2004). Describing the Factors Affecting on the Absorption of Sponsorship of Iranian Professional Soccer Sponsorship Companies. Master's Thesis, Tehran: Tarbiat Moallem University, (In Persian).
Keshock CM. (2004). The effects of economic impact information on the attitudes of potential sports sponsors operating in mid-size and small college communities. A Dissertation submitted to the Department of Sport Management, Recreation Management and Physical Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy. College of Education. The Florida State University.
Meenaghan T. (2001). Understanding sponsorship effects. Psychology & Marketing. 18(2): 95-122.
Meenaghan T. (1983). Commercial sponsorship. European Journal of Marketing. 17(7): 5-73.
Moharramzadeh, M. (2006). Comparison of University Sporting Marketing Methods in Iran and Turkey. Research and Planning in Higher Education. 12(3), 31-46, (In Persian).
Seguin B., Teed K., and O'Reilly N. (2005). National sports organizations and sponsorship: an identification of best practices. International Journal of Sport Management and Marketing. 1(1/2): 69-92.
Slattery J., & Pitts BG. (2002). Corporate sponsorship and season ticket holder attendees: an evaluation of changes in recall over course of one American collegiate football season. International Journal of Sport Marketing & Sponsorship. 4(2): 151-174.
Smith ACT. (2008). Introduction to sport marketing. Elsevier Ltd. 191-230.
Strelize B. (2005). Relationships in sport sponsorship: a marketing perspective. Unpublished doctoral degree dissertation. Faculty of Management. University of Johannesburg. 21-45.
Thunderbolt, F., & Ghasemi, M. H. (2007). Comparison of Athletes, Instructors and Experts Views on Strategies for Advancement of Gymnastics in Iranian Gymnastics. Olympics, 4(40), 17-29, (In Persian).
VanHeerden CH. (2005). Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness. African Journal for Physical, Health Education, Recreation and Dance, 11(3): 303-314
VanHeerden CH., & du Plessis PJ. (2003). The objectives set by South African sponsors for spo
