Designing the Strategic Map of Iran-Khodro Car Manufacturing Company in Mazandaran: FDANP and IPA Synthetic Approach

Subject Areas : Business Management

Fatemeh  aqajani ¹ (MSC Student, Department of Industrial Management, University of Mazandaran, Mazandaran, Iran)
mohammad  valipourkhatir ² (Assistant Professor, Department of Industrial Management, Faculty of Economics and Administration, University of Mazandaran, Iran)
Abdolhamaid  Safaei Ghadikolaei ³ (Associate Professor, Department of Industrial Management, Faculty of Economics and Administration, University of Mazandaran, Mazandaran,Iran)

Received: 2018-04-15 Accepted : 2019-11-06 Published : 2020-06-21

Keywords: Balanced Scorecard, Strategic Map, FDANP, IPA,

Abstract :

Nowadays, organizational survival and success in the intricate and competitive business world entails effective strategic management that allows effective designing and planning of objectives and strategic implementation of the plans to achieve goals. Despite the vitality of strategic management, however, recent research findings underscore the absence of systematic procedures for organizational strategic implementation. Organizational strategy map is a common and functional strategic management element that helps to clarify strategies and reinforce effective implementation of strategic objectives by illustrating key factors defining success and the interaction among them. Hence, this study aimed to develop a strategy map and analyze the performance of Iran-Khodro Company in Mazandaran to help it successfully execute strategies and allocate resources to accomplish its mission. To this end, having reviewed the existing literature and specified the company's strategic goals, we weighed them and explored their causal relationship using FDANP. Further, a number of guidelines were offered based on the IPA analysis to help the management allocate resources and accomplish their goals. The findings can guide the company's managerial decisions in prioritizing ongoing reform projects and optimal allocation of resources.

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