The role of social responsibility on the behavior of Super League football spectators through the influence of the mediating role of individual identity

Subject Areas : sociology

Hamid Foroghipoor ¹ , behroz zinati ² , majid solaymani ³

1 - Assistant Professor, Department of Sports Science Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran
2 - PhD Student, Department of Sports Science Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran
3 - Assistant Professor, Department of Sports Science Management, Malayer Branch, Islamic Azad University, Malayer, Iran

Received: 2020-04-12 Accepted : 2020-06-27 Published : 2020-08-22

Keywords: individual identity, Social Responsibility, Audience Behavior,

Abstract :

The purpose of this study was to determine the role of social responsibility on the behaviors of Iranian Premier League spectators through the mediating role of individual identity. The type of research is descriptive-correlational and in terms of purpose, it has been applied in field. The statistical population of the study consisted of all spectators of the Iranian Premier League in 1997-98, out of which 460 were randomly selected. The research instrument was Van Dyk et al (2008), Team Identity Questionnaire (2010), Spectator Behavior (2010) and Individual Identity Questionnaire, which were validated in a pilot study using Cronbach's alpha greater than 0.7. Came. Two descriptive and inferential methods were used for data analysis. Structural equation modeling method using partial least squares approach was used for inferential statistics. The results showed that personal identity had a positive and significant effect on social responsibility and on behaviors of the Iranian super League. Individual identity can also increase this effect as a mediator variabl