Investigation the impact of technology applications and information needs on supply chain management with the mediating role of blockchain technology in tourism (case study: tourist places in Tehran province)

Subject Areas : Sustainable Development

MARZIEH MEHRABI ¹ , Hossein Shirazi ² , Abolfazl Ardeshir Tajzadeh Namin ³ , Hossein Jannatifar ⁴

1 - PhD student, Department of Marketing Management, Qom Branch, Islamic Azad University, Qom, Iran
2 - Assistant Professor, Department of Technology Management, Qom Branch, Qom Azad University, Qom, Iran
3 - Associate Professor, Department of Management, Allameh Tabatabai University, Tehran, Iran
4 - Assistant Professor, Department of Industrial Management, Qom Branch, Islamic Azad University, Qom, Iran

Received: 2023-09-02 Accepted : 2023-11-02 Published : 2023-11-22

Keywords: Technology, Tourism, Blockchain,

Abstract :

The purpose of this research is to "investigate the impact of technology applications and information needs on supply chain management with the mediating role of blockchain technology in tourism (case study: tourist places in Tehran province)". In this regard, while reviewing concepts such as tourism and blockchain technology, the mediating role of blockchain technology in tourism has been investigated using the structural equation modeling method. The studied community includes tourists of tourist places in Tehran province. Due to the unlimited statistical population, the sample size was determined to be 384 people using the Morgan Karjesi table. In order to collect data in this research, a questionnaire has been used, whose validity has been confirmed in the form of content validity by experts, construct and structure validity by confirmatory factor analysis in smart pls software, and its reliability by using Cronbach's alpha coefficient in spss software. In order to analyze the data, Kolmogorov-Smirnov tests were used to test normality, and confirmatory factor analysis and structural equation modeling were used to check the hypotheses in smart pls software. The results showed that the applications of technology and information needs and related components have a significant impact on blockchain technology in tourism, and thus it improves supply chain management.