Investigation and analysis of effective factors in media streaming in sports
Subject Areas : OthersGolnaz Rezaie 1 , Reza Saboonchi 2 , Majid Solimani 3
1 - PhD Student, Department of Sports Management, Borujerd Branch, Islamic Azad University, Borujerd , Iran.
2 - Associate Professor, Department of Sports Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran.
3 - Associate Professor, Department of Sports Management, Malayer Branch, Islamic Azad University, Malayer , Iran.
Keywords: sports media, news appeal, Sports streaming, media reception,
Abstract :
The purpose of this research was to investigate and analyze the effective factors in media streaming in sports. The current research is descriptive-correlational in terms of applied purpose. The statistical population includes media experts, physical education students, sports program viewers, as well as sports and media activists who were active in the country. The statistical sample was selected using the available targeted method according to the sufficient number of 370 people. A researcher-made questionnaire was used to collect data, and the face validity of the questionnaire was confirmed by experts (10 people). Also, its reliability was calculated using Cronbach's alpha test (0.95) and composite reliability. In order to analyze the data and check the fit of the model, structural equation modeling was used in Amos software. Based on data analysis, 86 primary concepts (open codes), 19 central codes and 5 selective codes of causal factors, contextual factors, intervening factors, strategic factors and consequences were identified. The results showed that the factors of strategies, consequences, intervening factors, causal factors and background factors were respectively the most important and the least important influencing factors in media circulation in sports. Finally, based on the findings of the research, it can be said that the presented model can improve the situation of the society's media streaming to the sports media and that finally the acceptance of the sports media will increase in all fields
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