Sociological explanation of the banking industry on the development of the sports industry

Subject Areas : Others

reza sadeghpour ¹ , mohammad reza esmaeili ² , tayyebe zargar ³

1 - PhD student in sociology of sports, South Tehran Branch, Islamic Azad University, Tehran. Iran
2 - Department of Sports Management, Faculty of Physical Education and Sports Sciences, Center Tehran Branch, Islamic Azad University, Tehran. Iran
3 - Department of Sports Management in Physical Education and Sports Sciences, Faculty of Physical Education and Sports Sciences, South Tehran Branch, Islamic Azad University, Tehran. Iran

Received: 2023-05-16 Accepted : 2023-09-05 Published : 2024-02-20

Keywords: club management, Banking industry, resource equipping, Sports industry, development,

Abstract :

The present study aims to identify and understand the sociological phenomenon of the banking industry on the development of the sports industry with a qualitative approach based on the method of basic theory and attempts a paradigm model of the banking industry concept on the development of the sports industry based on mental perceptions and interpretations of actors. To present this concept in the sports and banking community. Participants in this study are 31 bank managers, sports experts who have been selected in person and voluntarily using theoretical and judgmental sampling methods. Using open and semi-structured interviews, research data have been collected based on the three axes of question (what and why and how). A set of primary themes were collected during the open coding process and categories were extracted from their ventricles. Then, in the axial coding stage, the link between the categories under the headings of causal condition, axial phenomenon, strategic category, contextual condition, mediator category and consequence category was set in the form of Corbin Strauss paradigm model. The research results were divided into 7 main categories and 39 subcategories and in the stage of selective coding, the components of the coding paradigm were explained, and the theory was created. The findings showed that whenever the economy and sports interacted with each other with the help of media expansion, the so-called commercialization of sports took a new form; this interaction has mutual benefits for the institution of sports and economy