Assessing the Performance of the Organization Using the Combined Approach of Fuzzy Data Envelopment Analysis and Balanced Scorecard (Case study: Tejarat Bank Branches of Yazd Province)

Subject Areas : Industrial Management

Seyed Habibollah Mirghafoori ¹ , Ali Morovati ² , Vahid Namavaran ³ , Fatemeh Zamani ⁴

1 - Associate Professor in Production and Operations Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran
2 - Assistant Professor in Production and Operations Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran
3 - Master of Science in Industrial Management, Field of Production, Yazd Academic Center for Education, Culture and Research, Engineering Faculty
4 - Master of Science in Industrial Management, Field of Production, Yazd Academic Center for Education, Culture and Research, Engineering Faculty

Received: 2013-06-17 Accepted : 2013-10-23 Published : 2019-06-08

Keywords:

Abstract :

In today’s competitive environment in manufacturing and services process, the organizations are confronted with the need to have indicators and patterns for assessing the performance. The balanced scorecard is a successful instrument in implementing the strategic plans of the organization. The present paper aims to evaluate the performance and rank the branches of Tejarat bank in Yazd province based on their efficiency. The balanced scorecard is an appropriate device for designing and measuring the performance in terms of four perspectives including financial, customer, internal process and growth and innovation. This study also intends to use a combining model of BSC and fuzzy data envelopment analysis to evaluate the performance of the branches. This is a descriptive study using field study along with the library, observation and sometimes interview to gather the required information. The findings reveal that among the twenty-six examined branches, 11 branches are efficient. Additionally, the cross efficiency ranking has been used to rank the branches. Finally, the sensitivity analyses demonstrate that ATM has the highest impact on the efficiency of the units followed by the position and the number of employees. On the other hand, the total bank deposits have the least impact on the efficiency of the banks.

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