Predicting and Ranking the Influential Factors on Visualization of Identity among Young Women in Ardabil

Subject Areas : Educational

Mansour  Haghighatian ¹ (عضو هیأت علمی دانشگاه آزاد اسلامی واحد اصفهان (دهاقان)، ایران)
Reza  Esmaeili ² (عضو هیأت علمی دانشگاه آزاد اسلامی واحد اصفهان (خوراسگان)، ایران)
Ziba  Ghasemzadeh Abali ³ (کارشناسی ارشد جامعه‌شناسی، دانشگاه آزاد اسلامی واحد اصفهان (دهاقان)، ایران)

Received: 2017-10-17 Accepted : 2017-10-17 Published : 2017-10-17

Keywords: self-image, universal identity, Fashionism, investment value, social values, visual identity,

Abstract :

The objective of this study was to determine the factors relevant to visualization of the women's identity in Ardabil. The research methodology was correlational and the population involved the young women in the city of Ardabil. According to Cochran's formula, 384 subjects were selected based on the systematic random selection method and the questionnaire was used as the tool for data collection. The data was analyzed through the Pearson correlation coefficient and the multivariate regression. Based on the results, the effects of the four variables of self-image, belonging to the universal identity, social values and promotion of fashion were significant on the women's visual identity. The results of multivariate regression indicated that from among the four variables above, the variable of self-image with the regression coefficient 0.456 had the highest regression coefficient and the variable of fashion promotion and fashionism with the coefficient 0.082 had the weakest regression coefficient on the visual identity of women in Ardabil. The multiple correlation coefficient equaled R–0.731, and the coefficient of determination equaled R2–0.535, and the net determination coefficient equaled R-0.531 indicating that the sum of these variables determined the visual identity of the women under study to 53 per cent. Finally, 57 per cent of the variance of their visual identity could be explained by the variables irrelevant to the topic of this study.

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