Event-oriented tourism: an effective stimulus to attract tourists to local festivals (Case of study: Anarchini festival of the dense village of Rudbar city

 Event-oriented tourism anbooh village

 

Subject Areas :

majid akbari ¹ , مرضیه طالشی ² , mohammad taleshi anboohi ³

1 - دانشگاه پیام نور
2 - کارشناسی ارشد جغرافیا و برنامه‌ریزی شهری دانشگاه گیلان
3 - MSc, of Business Administration, K. N. Toosi University, Tehran, Iran

Received: 2024-01-25 Accepted : 2024-02-03 Published : 2024-05-22

Keywords: Driver, structural analysis, Tourism, Event-oriented tourism, Anbooh village,

Abstract :

Festivals and events are among the fastest growing sectors of tourism in the world, and managers of tourist destinations have realized that they must create new, exciting, pristine and unrivaled attractions. add their destinations to the collection of tourism assets so that the number of applicants to visit those destinations is in accordance with the wishes and goals of tourism. This article has tried to identify and cluster the factors influencing the future state of attracting tourists to the Anarchini festival in the densely Anbooh village of Rudbar using the method of structural analysis. This article is applied in terms of purpose and descriptive-analytical in terms of research method. Theoretical data was prepared by document method and experimental data by survey method based on Delphi technique. The statistical population of 30 experts, local community and tourists based on purposeful sampling and event-based tourism drivers, is 46 driving forces in 19 dimensions, which are processed by structural mutual effects analysis method in MICMAC software. In terms of the general analysis of the system environment, the findings showed that 645 relationships have the number 3, and this means that the relationships of key drivers are very large and have great influence. Also, other results of the research from the analysis of mutual effects indicate the dispersion of driving forces in a complex and intermediate situation of effectiveness and effectiveness; The stimulus clustering system indicates the concentration of independent stimuli. Conclusion: From the total of 46 event-oriented tourism driving forces of the Chinese Pomegranate Festival in the Anbooh village, 11 key drivers include loyalty to the event, quality of the event, expansion of personal interests, positive emotional experience of freedom from everyday life, satisfaction with the event, escape from worries, Relaxation, feeling of security, diversity in experience and familiarity with new places were identified.

highlight:

Using the future research method to investigate the factors influencing the attraction of tourists to local festivals

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