Identify the capabilities and resources to change the business model of commercial banks in Iran
Subject Areas : Journal of Investment Knowledge
Behrooz
Rezaei Manesh
1
(Assistant Professor, University of Allameh Tabatabai)
Habiballah
Roodsaz
2
(Assistant Professor, University of Allameh Tabatabai)
Mohammad Taghi
Taghavifard
3
(Associate Professor, University of Allameh Tabatabai)
Mahdi
Haghighi Kaffash
4
(Associate Professor, University of Allameh Tabatabai)
Abbas
Kamareie
5
(PhD student at Allameh Tabatabai University)
Keywords: Banking, change business model,
Abstract :
Banking industry in Iran as an essential component of the foreign exchange market plays a decisive role in the economy. Studies show that banking industry in Iran to achieve its strategic objectives, is on the verge of major changes. Many banks are studying and implementing comprehensive strategy and financial firms. According to studies, every organization needed to change the business model to the capabilities and resources.In this study, using a mixed method, using interviews with 16 experts in Iranian banking industry banking capabilities required to change the business model is detected.Finally, by analyzing 176 questionnaires related resources required for this change is studied.
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