Identify the capabilities and resources to change the business model of commercial banks in Iran

Subject Areas : Journal of Investment Knowledge

Behrooz Rezaei Manesh ¹ , Habiballah Roodsaz ² , Mohammad Taghi Taghavifard ³ , Mahdi Haghighi Kaffash ⁴ , Abbas Kamareie ⁵

1 - Assistant Professor, University of Allameh Tabatabai
2 - Assistant Professor, University of Allameh Tabatabai
3 - Associate Professor, University of Allameh Tabatabai
4 - Associate Professor, University of Allameh Tabatabai
5 - PhD student at Allameh Tabatabai University

Received: 2016-10-30 Accepted : 2016-12-12 Published : 2017-03-21

Keywords: Banking, change business model,

Abstract :

Banking industry in Iran as an essential component of the foreign exchange market plays a decisive role in the economy. Studies show that banking industry in Iran to achieve its strategic objectives, is on the verge of major changes. Many banks are studying and implementing comprehensive strategy and financial firms. According to studies, every organization needed to change the business model to the capabilities and resources.In this study, using a mixed method, using interviews with 16 experts in Iranian banking industry banking capabilities required to change the business model is detected.Finally, by analyzing 176 questionnaires related resources required for this change is studied.

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