Development and selection of green management development strategy in University of Guilan based on SWOT analysis and Quantitative Strategic Planning Matrix (QSPM)

Subject Areas : environmental management

Narges Banaeian ¹ , Morteza Zangeneh ² , seyed Hossein Payman ³

1 - Assistant Professor of biosystems engineering department, Faculty of Agriculture, University of Guilan
2 - Assistant Professor of biosystems engineering department, Faculty of Agriculture, University of Guilan
3 - Associate Professor of biosystems engineering department, Faculty of Agriculture, University of Guilan

Received: 2021-03-08 Accepted : 2021-09-10 Published : 2021-09-26

Keywords: University of Guilan, Strengths and Weaknesses, Green Management, Strategic Planning Matrix,

Abstract :

In recent years, with the increase of environmental concerns, application of scientific and practical tools in this field has been welcomed. Universities are the most appropriate place to develop environmental activities and strive to prioritize environmental practices more responsibly. The present study examines and selects green management development strategies in the University of Guilan as one of the leading universities in green management in higher education. According to the University of Guilan situation, 14 and 17 items were examined respectively as internal factors (strengths and weaknesses) and external factors (opportunities and threats) in the green management of the university through hierarchical analysis. One of the most important weaknesses is lack of infrastructure and fundamental facilities, which have led to high consumption of energy, materials and paper due to the deterioration of buildings and equipment, lack of energy control facilities, and etc. Evaluation of internal and external factors, integration and drawing of space matrix, showed that the green management of University of Guilan is in a situation where aggressive strategies take precedence over other strategies. Offensive strategies were quantitatively evaluated and ranked based on the strategic planning matrix. The results showed that the strategies of supporting green research projects, public culture and incentive policies are the most effective and best strategies for the development of green management at the University of Guilan, respectively.

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