The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)

Subject Areas : Journal of Iranian Social Development Studies

Maryam Abdoli ¹ , Hossein Bodaghi Khajehnobar ² , Reza Rostamzadeh ³ , Farzin Modarres Khiyabani ⁴

1 - Ph.D. student of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Assistant Professor of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
3 - Assistant Professor of Management, Urmia Branch, Islamic Azad University, Urmia, Iran
4 - Faculty member, Tabriz Branch, Islamic Azad University, Tabriz, Iran

Received: 2021-08-28 Accepted : 2021-08-28 Published : 2021-08-23

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