Influential Factors in the social network Facebook to attract students of Social Communication Sciences

Subject Areas : Journal of Cultural Management

Behroz  Shahsavari ¹ (کارشناس ارشد علوم ارتباطات اجتماعی از دانشگاه آزاد اسلامی دماوند واحد علوم تحقیقات مسئول مکاتبات)
BiBIsadat  Miresmaily ² (عضو هیئت علمی دانشگاه آزاد اسلامی، واحد دماوند)

Received: 2014-09-23 Accepted : 2014-12-01 Published : 2014-10-23

Keywords: Virtual Social Networks, Facebook, social participation, political participation, economic participation, Education,

Abstract :

Introduction and purpose: Due to full of audience on Facebook compared to other social networking, our study will be on this network.Given that membership of virtual social networks , especially Facebook, is growing in our country and the frequency Among students, according to statistics published by various news sources, growing certified Factors , increase the population and its causes can be helpful.Methods: The study of stratified sampling is used. In addition to statistical data analysis spss software is used.In this study, a stratified random sampling method was used and also to select the size of the sample population in each layer assignment method is suitable or PPS For stratified sampling method To achieve a higher degree of representativeness to lose.Methodology, Survey and Libraries and measuring tool was a questionnaire Survey, All students of Social Communication Sciences of Islamic Azad University of Tehran as well as Science and ResearchTehran University to analyze statistical data, Spss software package is used.Findings: the study of descriptive results demonstrates that most of the respondents were within the age range of 20-27 and the highest frequency of 55.7% belongs to the women. Among the hypotheses which investigated the effect of social, political, and economic participation, education and information, and the entertaining social network of facebook on the students of the science of communication, only the economic participation was disapproved.Results: the social networks in the developed communities -where there are appropriate infrastructures related to communication and information- play essential roles in the communication between the governments and the nations. In contrary, in the developing countries (like Iran) and underdeveloped ones, internet utilities and virtual social networks which employ the most advanced technologies for fulfilling the satisfaction of the customers are not used appropriately because there are not enough infrastructures for developing the internet network and the governments impose some limitations in these countries. In the present study, some promising results were gained in all areas except the economic participation which can be explained by the reasons like slow economic online activities, lack of trust in these activities and lack of knowledge on the part of users about different economic activities.