Subject Areas : Journal of Cultural Management
Paria Shahabeddin
1
(
دانشجوی کارشناسی ارشد مدیریت امورفرهنگی دانشگاه آزاد اسلامی واحد علوم وتحقیقات تهران،ایران
مسئول مکاتبات
)
Bahareh Nasiri
2
(
استادیار و عضو هیات علمی پژوهشگاه علوم انسانی و مطالعات فرهنگی
)
Keywords: Persian Satellite Networks, Lifestyle, Body management, leisure time, Cultural
, 
, Consumption, students,
Abstract :
Media play a role of impulsive engine in creating and developing different lifestyle. Media,specially, satellite networks are the source of lifestyle formation of a lot of people in asociety. This research aimed to study the impact of watching Persian satellite televisionnetworks on lifestyle of students of school of management and economics of science andresearch branch, Islamic Azad University of Tehran. This research has a functional aspect andthe data are quantitative and the research methodology has been cross-sectional survey.The statistical population of this research was all of the students of school of managementand economics of science and research branch, Islamic Azad University of Tehran. Theresearch sampling was stratified random sampling and the sample size by using Cochranformula was determined 345 students. For collecting data questionnaire was used and SPSSsoftware was used for analyzing the data. The analysis of data has been done at two levels ofdescriptive and inferential level. In the inferential level the Kolmogorov Smirnov test andPearson correlation coefficient test were used to investigate the research hypotheses.According to whatever were found in this research all of the hypotheses of this researchwere confirmed and as a result it can be concluded that watching Persian satellite networkshas direct impact on the lifestyle of the students. According to the major theory of this studythe more watching the satellite networks the more impressing the students by the lifestylesthat advertised in these satellite networks. The increasing of watching satellite networks hasbeen caused to increase the body management and as a result spending of leisure timeamong the students has changed, but the amount of cultural product consumptiondecreases.
