Performance Evaluation on Channel 3 Telecasts of IRIB From the points at view of youths

Subject Areas : Journal of Cultural Management

دکتر ابراهیم  عباسی ¹ (ندارد)
جواد  کاشانی اسدی ² (مسئول مکاتبات)

Received: 2014-09-14 Accepted : 2014-09-14 Published : 2010-03-21

Keywords: Broadcasting, Channel 3, performance check evaluation,

Abstract :

In this research, in order to evaluate the performance of Channel 3 Telecasts ofIRIB the researchers study the points of view of media experts and youths andaddition to studying the situation of media, they divided the duty of this channel intoseven axis and express the importance of performance evaluation in organizations andits philosophy in traditional and modern system of this channel as well. They continueby studying two different views one of them belongs to media experts (managers andproducing and broadcasting agents at channel 3) and the next belongs to customersthat youths are its main part and show ways to improve the telecasts in terms ofquality and quantity.