The Effect of Cultural Dimensions of Globalization on Women's Culture ( Case Study: Female Students of Azad University, South Branch)

Subject Areas : Journal of Cultural Management

Nooshzad  Yeganeh ¹ (دانش آموخته کارشناسی ارشد مدیریت فرهنگی، دانشگاه آزاد اسلامی واحد علوم تحقیقات تهران، ایران)
Rahmatollah  Sedigh Sarvestani ² (استاد گروه جامعه شناسی دانشکده علوم اجتماعی دانشگاه تهران، ایران)
Seyyed Reza  Salehi Amiri ³ (عضو هیئت علمی دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران، ایران)
Zahra  Behbahani ⁴ (دانشجوی دکتری مدیریت و برنامه ریزی فرهنگی، دانشگاه آزاد اسلامی واحد علوم تحقیقات تهران، ایران مسئول مکاتبات)

Received: 2014-05-31 Accepted : 2014-10-12 Published : 2015-08-04

Keywords: Globalization, Women's culture, Identity, Ethics, Dress(cover),

Abstract :

The study aimed to assess the impact of cultural aspects of globalization on IranianWomen's three Cultural components (identity, behavior and dress) with crosscorrelationmethod ,was implemented in 1392.The methodology of research hastwo levels of descriptive and analysis by sort of survey and sample size of n = 351with using Cochran formula ,and number 4023 is obtained from Simple randomsampling of female students of the Faculty of Management and Accounting, TehranSouth Branch. Tools for data collection is a questionnaire based on Likert (fiveoptions) and reliability is based on using Cronbach's Alpha which is equal to ./824. Inline with the original hypothesis, this result was confirmed that globalization is aninevitable process and its Impact on women's culture in Iran will depend on the typeof actions of responsibles and policy makers. If policy makers do not understand thenew requirements and do not adopting measures to deal proactively with the waveof globalization, This trend poses a threat to women's culture and Will lead to itsweakening.As a result ,the cultural dimensions of globalization, such as identity,dress andmorality impact on women and culture of their lives..