Designing a paradigm model of cultural competence of managers of public banks' branches (Case study: Bank Melli Iran)

Subject Areas : Journal of Cultural Management

Ali oliaee ¹ , Alireza Ebrahimpour ² , Seyed Morteza Mousavian ³ , Alireza Salehi ⁴

1 - Islamic Azad University, Tehran South Branch, Valiye asr University Complex,tehran, iran
2 - Islamic Azad University, Tehran South Branch, Valiye asr University Complex,, tehran, iran
3 - Islamic Azad University, Tehran South Branch, Valiye asr University Complex, tehran, iran
4 - Islamic Azad University, Tehran South Branch, Valiye asr University Complex

Received: 2022-06-06 Accepted : 2022-07-19 Published : 2023-10-23

Keywords: cognitive competence, Culture, emotional competence, Cultural Competence,

Abstract :

The purpose of this study is to design a model of cultural competence of managers of branches of state-owned banks.The quality section includes all academic and organizational experts of the National Banks of Iran, which was considered as a sample size using purposive non-random sampling method and the principle of saturation of 20 people. The statistical population of the quantitative section includes 390 employees of Bank Melli who were selected by using sample size calculation in structural equations and multi-stage cluster random sampling method.The research method was basic-applied in terms of purpose and mixed (qualitative-quantitative) of exploratory type in terms of data type. Semi-structured interview tools and a researcher-made questionnaire were used to collect data. The data analysis method was theoretical coding in the qualitative part and in the quantitative part to answer the research questions, one-sample t-test, structural equation modeling and confirmatory factor analysis and SPSS-v21 and smartPLS software were used.Findings and Results: The results showed that cultural competence includes three components: cognitive competence, emotional competence and behavioral competence. Factors affecting cultural competence also include three components: demographic characteristics, personality traits and communication factors. Finally, the implications of the model were presented at three levels: employees, managers and the organization. The results of one-sample t-test showed that all components except the organization's consequences are in good condition.