The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

Subject Areas : General Management

S. Vijay Anand ¹ , M. Selvaraj ²

1 - Anna University of Technology, Tamilnadu, India
2 - Sona School of Management, Sona College of Technology, Tamilnadu, India

Received: 2013-04-05 Accepted : 2013-04-05 Published : 2013-04-05

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